Aaron Ruell possesses a distinct visual style that seamlessly merges humor with poignant moments. From his formative years in California, he harbored a passion for filmmaking, crafting his own short films as a teenager that eventually landed him in film school. Since then, Aaron's observational comedy, comforting sincerity, and distinct art direction have made him a sought-after director for numerous brands.
His ability to seamlessly blend comedic absurdity is evident in his recent work for Direct Auto, NY Lottery, and Serta. Meanwhile, Aaron’s brilliance extends beyond humor, as he effortlessly transitions to crafting narratives that tug at our heartstrings for brands such as Macy’s, Kerrygold and Coca-Cola. This is what sets Aaron apart - his penchant for moving between these two scales of comedy, creating a brand of earnest humor that resonates with a wide audience and keeps clients coming back to work with him
Beyond advertising, Aaron’s short films “Everything's Gone Green” and “Mary” screened at the Sundance Film Festival. He also stepped in front of the camera as Kip in the cult favorite “Napoleon Dynamite”, while his photography has been published in several books in addition to exhibitions in New Orleans, Paris and Milan, Los Angeles and Buenos Aires.