Goh Iromoto, a director whose name has become synonymous with poignant storytelling, has an instinctual ability to capture performance and emotion with elegant cinematic purity. Raised by Japanese immigrant parents who instilled in him a sense of curiosity, Goh crafts narratives that transcend mere visuals to touch the core of human emotion.
After graduating from the University of British Columbia, Goh embarked on his career as a director and cinematographer, an experience that profoundly shapes his approach to capturing the visual essence of his films. Quickly following his transition to exclusively directing, Goh collaborated with R/GA and P&G to create “The Name” for AAPI month, earning two Cannes Lions nominations.
In 2023, Goh directed “Forever” for The Farmer’s Dog, a commercial celebrating the bond between humans and their furry companions which premiered during the LVII Super Bowl. “Forever” is a testament to Goh’s ability to connect with audiences on a profound level and ultimately earned the top spot on the USA Today Super Bowl Ad Meter in addition to an Outstanding Commercial Emmy nomination. Collaborating with Apple and TBWA\Media Arts Lab, Goh followed with a powerful film, “Another Birthday.” The emotionally charged piece showcases the real-life stories of individuals whose lives were saved by Apple devices.
Goh's commitment to filmmaking driven by empathy attracts a multitude of reputable brands, from Walmart and Publix to Toyota and Chevrolet, who continuously seek his cinematic eye.